PRESS RELEASE
May 28, 2026
St. Petersburg, FL – Winston POS, the rapidly growing agnostic restaurant POS challenger, officially announced its U.S. market launch today. The formal launch will take place at RetailNOW in Las Vegas, July 27th–29th.
While still in its early expansion phase, Winston has already been deployed in over 100 restaurants across 16 states. This momentum is fueled by a dealer-first approach built to tackle today’s industry challenges head-on.
Putting Payment Decisions Back in Local Hands
In an era where major POS providers are forcing merchants into restrictive, proprietary payment processing contracts and shifting toward direct-to-merchant sales, Winston is moving in the opposite direction. Winston protects dealer residuals and offers transparent, long-term margin structures that respect the dealer’s bottom line. By remaining payment processor agnostic, Winston gives dealers and restaurant owners the freedom to choose the financial partners that best fit their needs.
“A great POS experience is 50% software and 50% local support. Dealers understand their local markets better than anyone. By empowering them rather than bypassing them, we ensure the restaurant gets the high-touch service they deserve.”
~ Koen Lavrijssen, CEO Winston POS
Empowering the Local Experts
By collaborating with regional dealers, Winston ensures that installation, onboarding, and troubleshooting are handled by local experts who are invested in the community’s success.
“Winston is a true partner for our dealership,” said Matt Porter, CEO of Card Dynamics and one of the first dealers to introduce Winston in the U.S. “They’ve built a model that respects our business. Fair margins, freedom to choose our processors, and a product restaurants genuinely love. It’s not just another vendor relationship, but a true partnership.”
Card Dynamics headquarters in Columbia, South Carolina.
Proven Success Across 100+ U.S. Restaurants
This local-support philosophy is resonating strongly with restaurants facing long waits and poor service from traditional POS brands.
“We were working with a big-name brand, but getting help during business hours was nearly impossible,” said Dayna, owner of Calida Kitchen & Wine. “Winston gives us what we actually need: a user-friendly, intuitive system and truly outstanding service from our local dealer. Whenever we have a question, our dealer is quick to respond.”
Join the Movement: The Next Chapter of Restaurant POS
Winston POS is built on decades of hands-on hospitality experience, offering a modern, intuitive interface that replaces the rigid, legacy workflows of the past. Winston currently partners with twelve elite dealers nationwide and is looking to selectively expand its network.
“We’ve engaged with channel partners across the country, and the feedback is clear: the market is hungry for an alternative,” said Lavrijssen. “We are expanding nationwide and looking for a few more like-minded partners who share our mission to help restaurants deliver outstanding guest experiences through better tech and better support.”
About Winston POS
Winston is the Restaurant POS that works for you. Winston is easy to use, innovative, and best of all: agnostic. It works with all major hardware, operating systems, payment processors, and essential third parties. This way, Winston offers an empowering experience to restaurants, enabling them to focus on delivering an optimal guest experience.
Learn more at www.winstonpos.com
Media Relations
David Schulpen